Assistant Manager E Commerce

Softlogic Retail (Pvt) Ltd, a fully owned subsidiary of Softlogic Holdings PLC, is a leading partner for many of the world's leading Consumer Electronics and Furniture Brands in Sri Lanka. Softlogic's extensive retail and distribution network comprising of over 230 showrooms located islandwide has made its retail chain a natural choice for customers in Sri Lanka. Softlogic Retail has an enviable range of international brands in its portfolio such as Panasonic, Samsung, Dell, Candy, Nokia, Apple, Acer, Xerox to name but a few and also carries its own private label brands such as Softlogic Prizm, MAXMO & Softlogic Furniture.

While benchmarking a strong presence, we place a high emphasis on instilling employees with integrity professionalism and pro-activeness while creating a highly competent workforce. As a member of the Softlogic Group, you will have invaluable scope for career advancement as well as the opportunity to follow your passion amongst seasoned professionals in their respective industries

JOB PROFILE

• Ensure the annual/monthly topline target of the business is achieved
• Monitor reach, traffic, and conversion of each activity for insights and improvement
• Carry out digital marketing using all key channels and tools and optimize ROI to the business
• Manage marketing budget and monitor the spend while ensuring Return on Marketing Investment (ROMI) is maximized and the agreed spend % is maintained within the threshold
• Mine and analyze customer behavior data and emerging trends to drive optimization and improvement of marketing techniques
• Analysing data to find gaps in the business and come up with innovative, effective and creative solutions to grow the e-commerce site
• Integrate/set up relevant tracking to the MarTech and AdTech tools/software
  Collaborate/monitor and review digital marketing activities of 3rd party agencies
• Coordinate with inter-company departments to achieve business goals
• Prepare and review annual, quarterly, and monthly sales strategy plan for business and conduct post sales analysis
• Plan and execute monthly marketing plan
• Coordinate with Group IT and related IT vendors regarding system changes, Ul changes and website related developments
• Coordinating new product arrivals with the business and look at possible options to increase the online product portfolio
• Managing the content calendar and briefing creative team for content development
• Ensure site performances are optimized and all the key elements such as site content, navigation to support campaigns
• Collaborate with internal and external stakeholders of the business, create reports for management
• Manage special projects related to e-commerce such as the Samsung E-store, Expats, Gift Vouchers

REQUIREMENTS

• Bachelor's or Master's degree in marketing, business or a related field
• 3+ years of experience in a similar capacity of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, and content marketing
• Strong knowledge of digital marketing channel, including social media, paid search, SEO
• Experience in managing and optimizing campaigns using Facebook Ads, Google AdWords and other digital advertising platforms
• Experience in Google Analytics or other analytics tools to track and measure the effectiveness of digital marketing campaigns
• Familiarity with e-commerce platforms and digital sales channels
• Excellent written and spoken communication skills
• Excellent analytical and project management skills
• Ability to work independently and as part of a team in a fast-paced environment
• Certifications in digital marketing such as Meta Blueprint, Google Ads, Google Analytics, or HubSpot Inbound Marketing Certification would be a plus

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