Brand Executive

Posted a month ago by Lanka Spice (Pvt) Ltd, Classification: Marketing


Key Responsibilities: -

  • Identify market trends and consumer behavior through market and customer intelligence and formulate brand strategy to increase Market Share in profitable volume growth and revenue growth.
  • Executing the Brand Communication plan with a special focus given to Digital Media and
  • Consumer Activations liaising with Agencies.
  • Working with the R&D team to enhance NPD.
  • Develop and implement channel related promotions by coordinating with the field sales team.
  • Preparing and Presenting the Brand Review on a monthly and quarterly basis.

Experience and Qualifications: -

  • Bachelor's Degree in Marketing from a recognized institute or fully or partly qualified in CIM UK/ SLIM.
  • Strong interpersonal and negotiation skills.
  • Sound knowledge of MS Office packages.
  • Proficiency in English language is a must.
  • At least 01 years' experience in brand management.
  • FMCG industry exposure will be an added advantage.
  • Age below 30 years.

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