Brand Executive

Posted a month ago by Lanka Spice (Pvt) Ltd, Classification: Marketing

Key Responsibilities :

  • Taking brand ownership and devising the brand strategy, including the setting of brand guidelines, brand vision, and value proposition.
  • Translating brand strategy into the brand plan and go-to-market strategy.
  • Planning and execution of communications and media actions across offline, online, and social media.
  • Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
  • Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies.
  • Guiding the Advertising & Promotion budget.

Experience and Qualifications: -

  • Bachelor's Degree in Marketing or professional qualification in CIM/SLIM
  • Strong interpersonal and negotiation skills.
  • Proficiency in the English language is a must
  • Minimum 5- 7years of experience in brand management in the FMCG Sector (Food and beverage)
  • Experience in managing consumer promotions in modern trade will be an added advantage.

An attractive remuneration package awaits the right candidate.

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