Consultant Digital Platforms Management

Posted a year ago by World Vision Lanka, Classification: Marketing

BACKGROUND

World Vision Lanka (WVL) shares the impact of the work we do, through the stories, visual material and the creative content that we produce. Our creative content is used to inspire, ignite and bring about behaviour and attitude change. For the past few years WVL has been strongly growing in the creative content development that has been shared around the world and even translated to other languages. Our content is shared in our social media platforms and the website. High creativity timeliness brings higher engagement and action and this in turn will be used for our ultimate goal - improving the wellbeing of children.

JUSTIFICATION

WVL Communications team is in need of a dedicated consultant who can produce creative content for our social media platforms while managing these platforms with a posting plan, monitoring and providing updates on the engagement and recommendations for further improvement.

OUR PLATFORMS

  • FaceBook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • YouTube
  • Website

TASKS OF THE CONSULTANT

  • Develop a posting plan for the platforms mentioned above according to requirements provided by the Communications Team (A full list of minimum requirements provided below)
  • Produce creative audio/visual and written material liaising with WVL field teams and departments to be posted according to the plan. The content will need to be in English, Sinhala and Tamil.
  • Submit content to the Communications Team and the requesting WVL department/field office for review one week prior to posting.
  • Daily manage posting, boosting and monitoring (for comments, feedback and complaints) of each platform
  • Provide a report on social media performance for each platforms every 22nd of the month with any new recommendations and plans for the following moth.
  • Develop concepts and plans for fundraisers and other campaigns in coordination with the Fundraising and Communication teams

MINIMUM REQUIREMENTS FOR THE DIGITAL PLATFORMS

Monthly -

  • 30 basic posts (this may include posts with description/story and pictures, pictures with graphics)
  • 4 short videos (1 min each)
  • 2 feature stories (1,000 words each)

Quarterly -

  • 1 Brand promotion campaign (at least 10 posts)
  • 1 fundraising campaign (at least 10 posts)

Only on request -

  • carousel posts (graphic/sketch)
  • Sketch posts
  • Audio stories (1 min)

TASKS OF WORLD VISION LANKA

  • Connect the consultant with a point of contact in each field office and department according to requirement
  • Share Content Plan with upcoming events, special dates for the year and any updates one month prior.
  • Review all content on time for posting.

QUALIFICATIONS AND SKILLS

  • Excellent skills in storytelling through different mediums - audio, visual and writing.
  • Excellent skills in developing creative concepts for campaigns and public engagement.
  • Ability to work independently on concept creation and production with little to no supervision
  • Excellent language skills in speaking and writing - English, Sinhala and Tamil

TIME FRAME

  • One month for initial contract and consideration to lengthen after assessing the delivery and success.

REMUNERATION

  • Payment per month according to the agreed plan.

COST PROPOSAL

  • Please provide a financial proposal with the following -
  1. Detailed costing for the digital platform management (include cost for each requirement mentioned)
  2. a sample for each material mentioned in the requirements
  3. CVs of staff who will be responsible for content development and managing of the platforms
  4. Reference letters from other agencies of whom digital platforms are currently managed
  5. Previous experience in content creation and/or content management for digital platforms

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