DIGITAL MARKETING MANAGER
RESPONSIBILITIES_
- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
- Work with content marketing and design teams to create suitable content for each stage of a customer's digital journey
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages
- Planning and controlling the digital marketing budget and spending by allocating budgets to different channels ☐ Optimize digital marketing performance
- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
- Working on Search Engine Optimization and app store optimization
- Regularly monitor user analytics and use these insights to drive strategies to secure downloads and improve customer engagement
REQUIREMENTS
- BSc. degree in Marketing, Business Administration or a related field
- MBA in relevant field will be added advantag
- 05+ years prior experience in a similar role
- Good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics and Tableau
- Excellent written & verbal communication skills
- Thrive in matrix environments and are adept at building relationships with different stakeholders
DEPUTY MARKETING MANAGER - DIGITAL
RESPONSIBILITIES_
- Build, plan and implement the overall digital marketing strategy
- Stay up to date with the lates technology and best practices
- Management all digital marketing channels
- Measure ROI and KPIs
- Prepare and manager a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Monitor competition and provide suggestions for improvement
REQUIREMENTS
- BSc. Degree in marketing, Digital technologies or relevant field
- 03 years of experience in a similar capacity
- 05 Years of experience in developing and implementing digital marketing strategies
- Experience in media planning and buying, lead generation and acquisition strategies Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 03 Years of hand - on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Great interpersonal and communication skills
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