Digital Marketing Manager/ Deputy Marketing Manager - Digital

Posted 21 days ago by Ceylon Steel Corporation Limited, Classification: Marketing


  • Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
  • Work with content marketing and design teams to create suitable content for each stage of a customer's digital journey
  • Reviewing and optimizing the design and content of all online assets including the company website and social media pages
  • Planning and controlling the digital marketing budget and spending by allocating budgets to different channels ☐ Optimize digital marketing performance
  • Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
  • Working on Search Engine Optimization and app store optimization
  • Regularly monitor user analytics and use these insights to drive strategies to secure downloads and improve customer engagement


  • BSc. degree in Marketing, Business Administration or a related field
  • MBA in relevant field will be added advantag
  • 05+ years prior experience in a similar role
  • Good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics and Tableau 
  • Excellent written & verbal communication skills
  • Thrive in matrix environments and are adept at building relationships with different stakeholders


  • Build, plan and implement the overall digital marketing strategy
  • Stay up to date with the lates technology and best practices
  • Management all digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manager a digital marketing budget
  • Oversee all the company's social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Build an inbound marketing plan
  • Monitor competition and provide suggestions for improvement


  • BSc. Degree in marketing, Digital technologies or relevant field
  • 03 years of experience in a similar capacity
  • 05 Years of experience in developing and implementing digital marketing strategies
  • Experience in media planning and buying, lead generation and acquisition strategies Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 03 Years of hand - on experience with SEO/SEM, Google Analytics and CRM software 
  • Familiarity with web design
  • Great interpersonal and communication skills

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