Digital Marketing Specialist Paid Media

Responsibilities

• Creating and developing paid advertising strategies for clients, both local and international
• Establishing, measuring, and assessing relevant key performance indicators (KPIs) for paid media campaigns
• Executing and hands-on campaign management in channels such as Search Ads 360, Google Ads, Display Video 360, Bing Ads, YouTube, Yandex, Facebook, TikTok, etc.
• Sustaining awareness of the latest industry standards and emerging technologies
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Preparing monthly and ad hoc performance reports / presentations
• Client communication

Benefits

• Above industry average remuneration and benefits
• Opportunity to work with world-class digital marketing experts
• Exposure to work with top local and international brands
• Opportunities to travel overseas for client meetings and conferences
• Ongoing training, guidance, and direction from global industry leaders
• Modern and flexible working environment
• Health insurance and life insurance
• Convenient office shuttle service for daily commute

Characteristics

• Common sense with the right attitude
• Creative and out-of-the-box thinking
• A team player with excellent interpersonal skills
• Analytical and insightful attention to detail
• Ability to work without supervision
• Project management expert
• Organized and efficient multitasker

Requirements

• A degree in Marketing or Business Management or an equivalent qualification such as CIM UK
• Google Ads and Google Analytics certifications are a prerequisite. Additional certifications in other platforms will be an added advantage.
• Minimum 2 years of experience in managing paid advertising campaigns

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