Manager - Marketing and Promotions

Posted 5 months ago by SPAR Sri Lanka (Pvt) Ltd, Classification: Marketing

Dimension of the role :

  • Market support of brands and category.
  • Social media activations and accuracy.
  • Marketing strategy.
  • Employee Engagement, Development & Succession planning of  marketing team.
  • Build brand equity.
  • Driving effective promotions
  • Develop, execute & review the marketing strategy & promotional requirements of the business unit in order to ensure short term and long-term objectives of the marketing team is achieved. 
  • Devise a market/competitor intelligence strategy to ensure that the sales & marketing team are aware and report information through formal channels, validate and collate same to ensure that key decisions are made in consultation with the Head of Commercial.
  • Ensure proper development of Marketing Plans for new products to ensure proper implementation to achieve objectives.
  • Monitor and review periodically marketing strategies. Plans and recommend appropriate marketing plans to suit changing market dynamics.
  • Manage Social media marketing with 100% accuracy and timely.
  • Oversee the entire creative process for brands and ensure its in synch with the desired positioning of the SPAR SL business needs.
  • Building marketing capabilities to ensure sustainable business growth.
  • Build team capabilities by setting & ensuring implementation of the right objectives and development plans for all.
  • Ensuring promotions coordinator executive and Advertising and Graphic Designer's duties and responsibilities are met effectively.
  • Effectively analyze and manage department staff headcount, attendance, absenteeism, attrition, over time logs and shift rosters
  • Ensure all mid-year and annual performance reviews are conducted in time and according to organization policy.
  • Managing the team well and keeping the staff turnover rate to a minimum
  • Ensure department staff members receive adequate training required to upskill their performance.

Minimum requirements:

  • Degree or BSc/BA in business administration, finance, or relevant field.
    MSc/MA is a plus.
  • Minimum of 5-7 years' experience as a Marketing Professional or relevant role
  • Minimum 2 years in a management position
  • Proven experience in sales and/or marketing and managing relationships with key clients.
  • Excellent organizational and leadership skills
  • Knowledge in new & emerging marketing, consumer, research trends and Social Media marketing 
  • Demonstrate evidence of complex problem handling and influencing at senior level
  • Excellent written/verbal communication skills in English
  • Outstanding communication and interpersonal abilities.
  • Fluent knowledge in both oral and written to complement the effectiveness of the job role.
  • Flair for the business and be proactive for timely actions, initiatives to prevent disruptions to the workflow of the operations.
  • Ability to reach out to all stakeholders involved in the Business.
  • Ability to work through numerous and varied decisions taken under pressure.
  • Ability to put forward a business case, budgets for management 'buy-in' and deliberation.

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