Marketing Communications Manager

Posted 20 days ago by Lassana Group, Classification: Marketing

Key Responsibilities:

  • Develop and implement comprehensive marketing communication strategies to promote Lassana.com's products and services 
  • Collaborate with cross-functional teams to ensure alignment with overall business goals.
  • Safeguard and enhance the Lassana.com brand image through consistent and compelling communication across various channels.
  • Develop and maintain brand guidelines to ensure brand consistency.
  • Produce engaging and persuasive content for various platforms, including website, social media, email, and advertising materials.
  • Craft compelling and clear messaging to effectively communicate product features and benefits.
  • Oversee digital marketing Initiatives, Including social media campaigns, email marketing, and online advertising
  • Analyze campaign performance and make data-driven recommendations for optimization.
  • Cultivate and maintain relationships with media outlets, influencers, and industry partners.
  • Develop and Implement PR strategles to enhance the company's public Image.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience (5 years) in marketing communications, with a focus on e-commerce or retail.
  • Strong understanding of digital marketing trends and best practices.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to generate innovative ideas.
  • Results-driven with a focus on data analysis for continuous improvement.

We offer a highly competitive remuneration package, commensurate with experience and skills.

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