- Formulate and execute a comprehensive marketing strategy across all branches and platforms.
- Develop and implement social media and content marketing strategies to achieve business objectives.
- Execute direct client marketing and lead generation initiatives.
- Collaborate with cross-functional teams to stay updated on industry trends and maintain digital platform accuracy.
- Manage company digital platforms within agreed Key Performance Indicators (KPIs) and optimize digital marketing expenditures.
- Update and optimize corporate websites to enhance customer engagement.
- Develop and manage a digital marketing budget aligned with business requirements.
- Strategize and coordinate marketing events to enhance brand visibility and engage with the target audience.
- Lead and nurture the digital marketing team to achieve specific business goals.
- Provide regular management updates on industry trends, competitor activities, and performance relative to KPIs.
Required Qualifications & Skills
- Hold a professional marketing qualification.
- Should have at least 3 years of experience in the marketing industry
- Preference will be given for candidates with experience in the education industry
- Demonstrate proficiency in Google advertising, Analytics, SEO, and the management of various social media platforms.
- A creative mindset to develop innovative marketing campaigns and initiatives.
- Ability to adapt to changing market trends and technologies.
- Strong leadership skills with the ability to lead and motivate a marketing team.
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