Marketing Manager

Job Duties

• Formulate and execute a comprehensive marketing strategy across all branches and platforms.
• Develop and implement social media and content marketing strategies to achieve business objectives.
• Execute direct client marketing and lead generation initiatives.
• Collaborate with cross-functional teams to stay updated on industry trends and maintain digital platform accuracy.
• Manage company digital platforms within agreed Key Performance Indicators (KPIs) and optimize digital marketing expenditures.
• Update and optimize corporate websites to enhance customer engagement.
• Develop and manage a digital marketing budget aligned with business requirements.
• Strategize and coordinate marketing events to enhance brand visibility and engage with the target audience.
• Lead and nurture the digital marketing team to achieve specific business goals.
• Provide regular management updates on industry trends, competitor activities, and performance relative to KPIs.

Required Qualifications & Skills

• Hold a professional marketing qualification.
• Should have at least 3 years of experience in the marketing industry
• Preference will be given for candidates with experience in the education industry
• Demonstrate proficiency in Google advertising, Analytics, SEO, and the management of various social media platforms.
• A creative mindset to develop innovative marketing campaigns and initiatives.
• Ability to adapt to changing market trends and technologies.
• Strong leadership skills with the ability to lead and motivate a marketing team.

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