Senior Brand Executive

Posted 2 months ago by Softlogic Holdings PLC, Classification: Senior Management & Directors

Softlogic Retail (Pvt) Ltd, a fully owned subsidiary of Softlogic Holdings PLC, is a leading partner for many of the world's leading Consumer Electronics and Furniture Brands in Sri Lanka. Softlogic's extensive retail and distribution network comprising of over 230 showrooms located islandwide has made its retail chain a natural choice for customers in Sri Lanka. Softlogic Retail has an enviable range of international brands in its portfolio such as Panasonic, Samsung, Dell, Candy, Nokia, Apple, Acer, Xerox to name but a few and also carries its own private label brands such as Softlogic Prizm, MAXMO & Softlogic Furniture.

While benchmarking a strong presence, we place a high emphasis on instilling employees with integrity professionalism and pro-activeness while creating a highly competent workforce. As a member of the Softlogic Group, you will have invaluable scope for career advancement as well as the opportunity to follow your passion amongst seasoned professionals in their respective industries.


  • Develop Marketing campaigns and promotions to achieve sales targets.
  • Ability to work well as a team player and contribute effectively in executing Marketing plans.
  • Post evaluation of Marketing programs executed.
  • Carry out analysis of Marketing activities for decision making purposes.
  • Liaise and build relationships with internal and external stakeholders.
  • Assist in the formulation and implementation of digital marketing activities in line with the overall marketing strategy.
  • Research and identify market trends, market opportunities, and competitor and target customer analysis.


  • Preference will be given to those who possess part qualification in CIM/SLIM or a relevant Marketing qualification from a recognized institution.
  • A degree in the related field would be an added qualification.
  • Should have a minimum of 02 years' experience in a similar capacity.
  • Age should be below 30 years.
  • Should possess exceptionally good presentation and negotiation skills.
  • Should have excellent communication skills both oral and written and must be computer literate.
  • Should be target oriented and committed to achieving targets.
  • Should be able to function independently under minimum supervision.

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