Launched in 2012, Daraz is South Asia's online shopping and selling destination of choice present in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. Supported by a wide range of tailored marketing, data, logistics and other service solutions, the pioneering ecommerce ecosystem in South Asia has 80,000 sellers and serves 13 million consumers. Daraz offers a diverse assortment of products in categories ranging from consumer electronics to household goods, beauty, fashion, sports equipment, and groceries. In 2018 Alibaba Group Holding Limited acquired Daraz from German Investment firm Rocket Internet SE. Daraz is headquartered in Singapore.
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